Nantong Foremost Garments & Accessories Co., Ltd.
Nantong Foremost Garments & Accessories Co., Ltd.

2024 Hat Trends in Summer and Winter

Nantong Foremost Garments & Accessories Co., Ltd. Updated Dec. 15,2023

For people who want to start a business, analyzing the current market situation and future trends matters.  This article will reveal some perspectives for you. Let us get started!!

1. Hat Industry Size

Women's Accessories US Market Size

Revenue from the U.S. women 's accessories industry is projected to reach $10.28 billion in 2022, up 3.6 percent per year (a compound annual growth rate of 22–2026), and is projected to reach $12.11 billion by 2026.


Per capita consumption in the women 's accessories market: 2022 per capita consumption is $30.7;

Men's Accessories US Market Size

U.S. men's accessories industry revenue is expected to be $5.99 billion in 2022, with an annual growth rate of 3.36% (a compound annual growth rate in 22-2026), and is expected to reach $6.95 billion by 2026.


Men's accessories market per capita consumption: 2022 per capita consumption is $17.9;

Children 's Accessories US Market Size

Revenue from the U.S. children 's accessories industry is projected to be $2.55 billion in 2022, up 3.5% annually (a compound annual growth rate of 22-2026), and will reach $2.98 billion by 2026.


Per capita consumption of children 's accessories market: 2022 per capita consumption is $7.62;

In summary, women 's consumer unit prices are higher in the popular accessories industry. The overall size of the U.S. hat consumption is expected to be around $5 billion in 2021 and reach $9 billion by 2026.

2. The Most Popular Hat Category

To get accurate data comparison, we used Google Trends to select data from the last two years, compare them, and draw the following conclusions.

The market for beanies is enormous, much higher than other categories; the second is bucket hats, fitted hats, baseball caps, and trucker hats, followed by.



3. Features of All-category Hats

The beanie, as a cold-proof product for autumn and winter, has a clear seasonality. Consumers will surge from October.

Bucket hats and straw hats as sun protection products for spring and summer. Consumers will surge from March.


4. Representative Hat Brand

Fitted hat and snapback: New Era

Beanie: Carhartt

Trucker Hat: Richardson

Straw Hat: Stetson

5. Future Hot-selling Hats

Popular Element: perforated/hat with rope/dyeing/vintage/washing/trucker hats/criss-cross/ponytail hats/leopard pattern/letter/super wide brim/flat brim/short/storage

Various Materials: waterproof, nylon/polyester/wool/knitting/denim/cotton/silk/cotton/; winter knit hat and scarf


  • Baseball Caps

Baseball caps are closely related to ball games, and the team logo and embroidery are very important. 3D embroidery is the most common way. If you're looking to start a baseball cap business as a custom baseball cap manufacturer, here are some new ideas to try.

  • Performance Hat

Performance hats are designed for any activity, including everyday activities and on-court activities. They are lightweight, breathable, and quick-drying.

  • Caps with rope

Add rope to the visor for an added touch of style.


Different from the traditional trucker hat, this technology can make your snapback look different and more comfortable. A laser-perforated hat is a hat that has small, precise holes or perforations made using laser technology. These perforations serve various purposes and can provide added functionality, comfort, and aesthetic appeal to the hat. 


A trucker hat, mesh cap, or netback cap is a type of baseball cap. It is also sometimes known as a "gimme [as in 'give me'] cap" or a "feed cap" because this style of hat originated during the 1970s as a promotional give-away from U.S. feed or farming supply companies to farmers, truck drivers, or other rural workers. Suede is a type of leather made from the underside of animal skin that has a soft surface and a napped finish.

suede trucker hat.jpg


  • Velvet Trucker Hat 

Velvet today is usually made from synthetic and natural fibers, but it was originally made from silk. A trucker hat, mesh cap or netback cap is a type of baseball cap.


  • Vintage Style: dad hat, trucker hat

The streetwear dad hat was born in the 1970s as baseball players wore them during matches. Owing to their large size, mostly middle-aged men sported dad caps, hence the name, “dad hat”.

A trucker hat, mesh cap, or netback cap is a type of baseball cap.

"Vintage" is a colloquialism commonly used to refer to all old styles of clothing. A generally accepted industry standard is that items made between 20 and 100 years ago are considered "vintage" if they reflect the styles and trends of the era they represent.


When it comes to organic hats, the focus is on sustainability, eco-friendly materials, and ethical production practices. Organic hats are typically made from organic and natural fibers, such as organic cotton, hemp, linen, or bamboo. These materials are grown without the use of synthetic pesticides or fertilizers, reducing their impact on the environment.


  • Two Tone Caps

European and American color matching, street feeling, hip-hop. Two-tone caps are a popular style of hats that feature a combination of two different colors or tones. This design element adds a visual contrast and creates a unique and eye-catching look.


  • Full mesh design

New Era released a new fitted cap with a full mesh design this year. In the future of extreme weather, this hat is more breathable and cooler to wear.


  • Tie-dye

The custom tie-dye baseball cap makes your hat stand out and adds a youthful, uninhibited character.


  • Contrast Hat Brim

Use different fabrics for the hat brim and body. Consider exquisite materials including leather and tight felt in response to our super-classic theme.

  • Camouflage

Inspired by natural terrain, update #abstractcamo prints to create high-level outdoor styling. Use #beigeonbeige neutral tone to replace military green for a modern style.


  • Sun Visor

Sunscreen, breathable, sweat-absorbing, and quick-drying sweatband


  • Bucket Hat

The major trends sweeping the 2022 Early Spring T station have confirmed the investment attractiveness of #buckethat. Combining classic and #logomania logo patterns with cross-seasonal colors enhances durability. As shown in Etro, Ivory lamb cashmere and plush can meet people's demand for # cozy comfort accessories. As demonstrated by Ganni, this item is popular with young people, and personal details such as #animalprint and creative hooking are where the novelty lies.

  • Plush Bucket Hat


The average annual performance of #buckethat is still bright, especially in the luxury retail sector. In the Spring & Summer Buyer Report 2021, bucket hats have low discounts and high sales in the United Kingdom and the United States.

The soft tone updates the neutral color style, while the small-batch saturated bright color design can be used as an offline and online highlight for stores. Choose a wearable design, add a practical all-weather lining, and show the charm of style.

E-commerce Data: British and American retailers continue to invest in bucket hats (British new items increased 6% to 16 %, the United States increased 2 % to 13 %, and Germany stabilized at 5 %). The custom bucket hat manufacturer has a strong performance in the three regions; the new item discount is lower than the average discount.

Faux Fur Hats Popularity Growth: Despite a year-on-year decline in new items, the U.S. discount on faux fur hats is below average, indicating a significant consumer demand for this style (36 % vs. an average of 38 %).

  • Fleece Hat

Design Highlight: #Hypertexture and #plush are important materials for next season, fitting our #supremecomfort trend focusing on tactile materials, and responding to consumers ' demand for visual comfort and physical comfort. Beyond that, the epidemic has further enhanced consumer demand in this regard.

Design Detail: Explore soft #fauxfur and wool sheepskin appearance fabrics for classic hats such as wide-brimmed hats and fisherman hats. Use recycled PET fleece fabric to show consumers sustainability and increase product value.

Use burnt orange or commercial brown tones to create a premium look for a broader market, or use mystical phalaenopsis and lapis lazuli to create youthful styles.

  • Beanie

  • Beehive Needles

Choose from 3D knitting, design rib, honeycomb, square, or grid stitch. Use fancy yarn to increase the 3-D sense of items. You can also use the contrast needle method to design the cap edge for a more extreme texture effect.

  • Detachable Pom Design

Detachable and replaceable pom, in response to #modulardesign, add value to fashion items and strengthen consumers' shopping determination. Use simple buttons to facilitate the replacement of fuzzy balls.


  • Gridiron Pattern

The #Checkerboard has always been a critical printing pattern for various categories and markets. Use bold grid composition in knitting hats to replace commonly used grid and stripe patterns, adding new ideas to the item.


  • Color Blocking

#Colourblocking is a simple and effective way to update core styles. Using recycled wool to combine classic black or navy blue with seasonal tones, you can draw inspiration from the #thegreatoutdoors theme.


  • Print Beanie

This beanie is getting more and more popular. It is made of knitted fabrics like jerseys etc. Lightweight and breathable, it is very comfortable to wear on the head. It will not be stuffy and can be printed in richer colors.


  • Balaclava


This is an accessory worthy of attention in the autumn and winter of 2021 / 22. Brands are still investing in balaclavas. Consumers are very interested in the comfort and warmth design of outdoor items, which drives their demand.

In addition to the eyes and mouth, the traditional style will cover the whole face. The all-weather protection characteristics have been further highlighted compared with the cover design.

E-commerce Data: Despite the small amount, knitted hoods and balaclava hats already showed excellent performance in the retail sector, with discounts below the average discount.

Social Media Data: The number of mentions of the Ballarat hat has increased year-on-year for five consecutive months and peaked in October 2021. The penetration rate is mainly driven by the innovation market, showing the potential of this product to be accepted by more mass groups in the future.

In addition to #AddOnAccessories, various balaclavas are also famous for their protective, comfortable, modular, and other characteristics. The balaclava hat can fit the key themes of #Minimalist style, #WinterSport style, #ProtectlveDesign, and so on. Using #Jewellerincation elements such as pearls and #MetalHardware, this item caters to the evolving party return trend and is suitable for the dress style #ModernGoth styling.

What is your idea? Let me know!

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