Nowadays, more and more guys want to custom their own style hats, whether for own use or for sale. In this article, we will share the 2022 hat customization trend. You will know which hat is the best one people want to custom and so on.
Let us get right into the data.
Here is the summary of key findings:
1. The top 3 hats people want to customize are trucker hats,baseball cap and beanie;
2. U.S. market is vast;
3. People love embroidery logo most;
4. The role of the brand is not particularly obvious.
data from https://explodingtopics.com/new
From the chart above, we can see that the ‘hat custom’ search index up 17% in ten years,general it is rising.
However, in last year, it drops quickly to 48%.
Firstly, I want to analyze if there is any difference between countries. Here is what we found: People who search ‘hat custom’ mainly live in US, next Candana and UK.
Secondly, we found that trucker hat, baseball cap and beanie are the three main hats people prefer to custom, next is snapback, bucket hat and straw hat.
If you are a person who does hat customization, you may focus on these hats, especially trucker hat, baseball cap and beanie.
4. Growing category
Custom fitted hats
Custom beanies trend
Custom trucker hats
However, last year, custom trucker hats index is dropping. So if you only do custom trucker hats, you may take care.
Custom baseball hats
When it comes to custom hat, we talk about custom fabric, custom logo and custom color. In this research, we find that most people tend to custom logos, especially embroidery logo.
Next thing we want to find is whether people have a preference for brands.
From the table above, we find that in custom hats, the brand factor is not particularly important.
People's favorite brands is new era which have been MLB's exclusive baseball cap supplier since 1993.
So, guys, do you have a idea on how to custom hats this year.