Pantone has just announced “Peach Fuzz 13-1023”, the 2024 Color of the Year. Known for its color standards and digital solutions in the design community, Pantone announced the color aiming to move towards empathy and understanding.
What is Pantone? Well, the Pantone Color System, or PMS, is a standardized color-matching system, which is widely used around the world. It was devised to help printers and designers specify and control colors for printing projects. The Pantone Color System allows you to specify colors that cannot be mixed in traditional CMYK.
For today’s article, we will try to explore the Pantone Color of the Year for 2024, let’s dive in!!
Pantone 13-1023 Peach Fuzz is a pinkish-orange hue that conjures feelings of tenderness and compassion while conveying a sense of caring and community. At the same time, noted the color giant, the shade evokes poetic and romantic tones as much as a modern sensibility.
A hue between pink and orange, the color is soft and inviting and offers “tenderness and communicating a message of caring, community, and collaboration.”
Pantone 2024 color of the year: Peach Fuzz The color consultancy says the "gentle" peach tone highlights our desire for closeness, compassion, and well-being. The orange-pink hue is meant to bring comfort and beauty to a digital world.
“Peach Fuzz” is a hue between pink and orange, the color is soft and inviting and offers “tenderness and communicating a message of caring, community, and collaboration.”
In the world of architecture and interior design, PANTONE 13-1023 Peach Fuzz can create welcoming atmospheres. This peach hue is claimed to nurture a sense of tranquility and provide spaces for relaxation and personal growth. Whether on a painting wall, in home décor, or in furniture, the color brings a gentle warmth to intimate spaces.
Introducing soft and cozy PANTONE 13-1023 Peach Fuzz into home interiors creates a welcoming ambiance. Promoting feelings of gentle warmth whether appearing on a painted wall, in home décor, or acting as an accent within a pattern, PANTONE 13-1023 Peach Fuzz infuses our most personalized worlds with a comforting presence.
A contemporary peach with depth whose gentle lightness is understated, Peach Fuzz 13-1023 adds an ethereal, reflective finish to hair and creates a natural rosy glow flattering complexions across a large variety of undertones.
A clean peach tone with a vintage vibe, PANTONE 13-1023 Peach Fuzz reflects the past yet has been refashioned to have a contemporary ambiance, enabling it to seamlessly display its presence in both the physical and digital world.
Source: Pantone official website
Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers.
Over 10 million designers and producers worldwide rely on Pantone products and services to help define, communicate and control color from inspiration to realization – across various materials and finishes for graphics, fashion, and product design.
Pantone's annual color choice is not created out of thin air but based on color psychology, industry research, extensive data analysis, and other comprehensive consideration of the final decision.
Pantone's general manager Portsky said: 'The company's color research experts will also pay special attention to the social function of color, as well as the impact of color on a global scale. '
Pantone's annual color, as the direction of the trend and the representative of the social mood, has a vital topic and social attributes, but also many brand marketing color pointers.
Since the publication of the first popular color in 2000, Pantong has not only achieved extreme color marketing. Pantone also maximizes the commercial value of color.
For example, Pantone had a joint name with the brand. In collaboration with INTIMINA, a Swiss women's care brand, a new color designation, Period, was designed and launched.
Menstrual red ( Period ) is a bright red representing healthy menstruation, full of confidence, vitality and adventurous spirit, advocating people to treat this natural physiological phenomenon usually. After a popular color is released, consumers will be more or less influenced by color preferences under the joint action of brands and institutions. Behind the annual color is successful color marketing.
However, the influence of Pantone's annual color in the past 20 years has indeed crossed the design community and has become the focus of many fields in various industries.
However, Panton's prediction may mean something other than that the color will be popular as Panton predicted before 2021. The popular color is yellow and gray, but 2021 Klein blue and lavender purple flame.
Pantone's 2024 Color of the Year Symbolizes Human Compassion and Connection. Amid global conflicts and endless sources of stress, Pantone's color of the year for 2024 is PANTONE 13-1023 Peach Fuzz, a gentle and nurturing peach shade that serves as a reminder to slow down and care for ourselves and one another.