Nantong Foremost Garments & Accessories Co., Ltd.
Nantong Foremost Garments & Accessories Co., Ltd.

What is Will & Bear

Nantong Foremost Garments & Accessories Co., Ltd. Updated Oct. 17,2023

Source: official website:


1. Introduction

Will & Bear was born in 2015 from the place they feel most inspired; on the road. Alex (Bear) was looking for a hat that wasn't intimidating, was practical, long-lasting, and felt natural in the Australian outdoors. Loz (Will) watched Alex struggle to find something that he felt comfortable trying on. When we couldn't find what we were looking for, we set out to create it.


They designed our first collection from the ground up for both men & women. They took a simple approach to their designs while paying respect to what came before them to create a timeless aesthetic. After the quick success of our first range, they realized they needed to do ‘good business’, and delivering positive social impact on causes they cared about was a way for them to do that. They partnered with our first impact partner, Trees for the Future, to plant ten trees for every hat sold. Through the power of the collective good, they aim to give customers a platform to multiply our contribution through the small actions they take.  


From its humble beginnings, they are proud of what Will & Bear has become. A global community of like-minded people united by a common thread, a thirst for adventure, and a love of nature. They love nothing more than seeing our hats in the wild.  


2. Feature Products

Products can be divided into 4 parts, women’s part, men’s part, kids’, and collections. For women’s part, there are gift cards, wool hats, straw hats, bucket hats, caps, beanies, and accessories.

· Wool hat: a broad-brimmed hat of coarse wool felt. These hats are very warm but are not heavy at all. Wool is a great natural insulator and can have a little bit of a water-repellent punch, and these hats look great and feel great.

· Straw hat: a hat of many names, the boater hat is one of the most popular hats in the entire world. It is known as a boater hat, straw boater, skimmer, sennit hat, and many other colloquial names.

· Bucket hat: also known as a fisherman's hat or a pail hat, is a type of hat with a wide brim and a rounded crown. The name "bucket hat" is derived from its similarity to a water bucket. Bucket hats are typically made from cotton, wool, or synthetic materials.

· Cap: a flat headgear, usually with a visor. Caps have crowns that fit very close to the head. They made their first appearance as early as 3200 BC. The origin of word "cap" comes from the Old French word "chapeau" which means "head covering".

· Beanie: a small, round, brimless hat. It was fashionable for boys to wear beanies in the first half of the 20th century. Traditionally, a beanie was a flat, close-fitting hat without a brim, sometimes also called a skullcap.

· Accessories: something that can be added to something else to make it more useful, versatile, or attractive.


3. Product Feature

Discover the exceptional quality and stylish designs of Will & Bear's hat collection. Each hat is thoughtfully crafted with sustainability in mind, making it the perfect choice for conscientious fashion enthusiasts. Here are some key features that set Will & Bear products apart:

Sustainable Materials: Will & Bear hats are made with sustainable materials, including 100% Australian wool and other eco-friendly fabrics. By using renewable resources and minimizing environmental impact, these hats are a testament to the brand's commitment to sustainability.

Timeless Designs: The hats by Will & Bear boast timeless designs that transcend trends. From classic wide-brimmed fedoras to versatile bucket hats and on-trend trucker caps, there's a hat to suit every style and occasion. These designs are meant to last, ensuring value and versatility for years to come.

Durable Construction: Will & Bear hats are built to withstand the test of time. Each hat is handcrafted with meticulous attention to detail, ensuring durability and longevity. From reinforced stitching to sturdy brims, these hats are ready to accompany you on all your adventures.

UPF Sun Protection: Many of Will & Bear's hats come with a UPF (Ultraviolet Protection Factor) rating, offering exceptional sun protection. The wide brims and high-quality materials effectively shield your face and neck from harmful UV rays, making them an ideal choice for outdoor activities.

Charitable Giving: With every Will & Bear hat purchased, the brand plants ten trees in collaboration with their partner organizations. This commitment to reforestation helps combat deforestation and supports global environmental conservation efforts. So not only do you get a great hat, but you also contribute to a greener future. Experience the combination of style, sustainability, and durability with Will & Bear hats. Each hat is a testament to the brand's commitment to ethical manufacturing, ensuring that you look good while making a positive impact. Explore the collection today and find your perfect hat companion for all your adventures.



4. Brand Mission

Their mission is to reduce our impact through thoughtful designs, give back to our planet, and create a culture that cares for the environment, to inspire all to preserve it.

· From the earth, for the earth. Will and Bear aim to inspire a culture that cares for our environment by sharing positive stories that generate actions. We showcase the natural world and encourage people to look after it. We aim to be a constant reminder of the natural world and our place in it; to create and grow a culture of people who care for the environment, and to inspire all to preserve it.

· For every head. Will and Bear contribute to a more socially conscious, inclusive, and diverse society by sharing journeys from multiple perspectives. They don’t want anyone left behind. They aim to attract like-minded employees and partners - those who are more focused on the overall mission and less on the value of their equity.

· Always give back. Will and Bear strive to act as a responsible business and engage with global impact partners directly. They aim to always give away a percentage of our profits and to be a responsible member of the worldwide community, they are committed to donating 2% of revenue or more annually. They will always work to raise awareness of environmental & social issues that are close to our hearts.

· Inspire a culture that cares. Their mission is to create a culture that cares for our environment. They share positive stories that inspire actions while showcasing the natural world and inspiring people to look after. They aim to be a constant reminder of the natural world and our place in it; to create & grow a culture of people who care for the environment, to inspire all to preserve it.


4. Summary

Travel takes us out of our comfort zones and inspires us to see, taste, and try new things. It constantly challenges us, not only to adapt to and explore new surroundings but also to engage with different people, to embrace adventures as they come, and to share new and meaningful experiences with friends and loved ones. Hats are important fashion accessories for our daily life, especially for traveling on the road, and that’s why we bring you this brand, will & bear, with qualified products and great missions.

For more information, please refer to their official website, and any questions, please comment below and let us know!!

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