official website: https://www.urbanoutfitters.com/
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity, and cultural understanding.
As well as multi-brand clothing, Urban Outfitters is also known for selling vintage items such as Polaroid cameras and vinyl records.
The company operates two business segments: the lifestyle merchandising retail segment, which oversees store operations, and a wholesale apparel business. Both Urban Outfitters and Anthropologie offer customers hip and trendy apparel and home furnishings through retail locations, catalogs, and Web sites.
Customer Segments: The primary target market for Urban Outfitters is young adults aged 18-28, who appreciate alternative fashion trends and are interested in a creative and artsy lifestyle. They are also appealing to eco-conscious consumers who value sustainable and ethically sourced products.
Products can be divided into 4 parts, women’s part, men’s part, home’s part, lifestyle, and brands. For women’s part, there are dresses, rompers + jumpsuits, tops, graphic tees, jackets, pants, skirts, jeans, bottoms, activewear, intimates + lounge, swim, vintage, shoes, accessories, sale, and gift cards. For men’s part, there are graphic tees, tops, hoodies + sweatshirts, jackets, jeans, bottoms, activewear, shoes, grooming, vintage, hats, accessories, sales, and gift cards.
For the home’s part, there’s bedding, furniture, storage + organization, rugs, home deco, mirrors + Wall Art, lighting, kitchen + bar, bath, vintage, sale, and gift cards. For beauty’s part, there’s skincare, makeup, hair, beauty tools + tech, perfume + cologne, health + wellness, nails, bath + body, men’s grooming, gift sets, clean beauty, sale, and gift cards.
· Dress: an outer garment (as for a woman or girl) usually consisting of a one-piece bodice and skirt. Some popular dress styles today include the bodycon dress, T-shirt dress, sheath dress, tunic dress, maxi dress, sleeveless dress, mini dress, skater dress, slip dress, and sweater dress.
· Top: A cloth used to cover the top of anything, such as a table or a person's torso.
· Jacket: a garment for the upper body, usually extending below the hips. A jacket typically has sleeves and fastens in the front or slightly on the side.
· Pant: an outer garment extending from the waist to the ankle and covering each leg separately
· Bottoms: Clothing worn below the waist, including trousers, skirts, leggings, etc.
· Activewear: Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise.
· Grooming: The smocks or blouses are the first clothes that groomers wear when performing their duties. The grooming pants are also convenient to reduce the itching during grooming.
· Accessories: a thing that can be added to something else in order to make it more useful, versatile, or attractive.
Urban Outfitters is a popular retail brand known for its trendy and eclectic products. Here are some key features of Urban Outfitters products:
Fashion-forward designs: Urban Outfitters offers a wide range of clothing, accessories, and home decor items with a focus on contemporary and unique styles. Their products are often inspired by current fashion trends and cater to a diverse range of personal styles.
Diversity and inclusivity: Urban Outfitters is committed to offering products that appeal to a diverse customer base. They provide a wide range of sizes, including extended sizing options, to ensure inclusivity and offer fashion choices for individuals of all body types.
Sustainability initiatives: Urban Outfitters is mindful of sustainability and has taken steps to incorporate eco-friendly practices into their products. They have a collection of sustainable and recycled materials, as well as collaborations with environmentally conscious brands.
Quality materials and craftsmanship: Urban Outfitters focuses on delivering products made from quality materials that are built to last. From clothing to home goods, their items are often designed with attention to detail and durability.
Home decor and lifestyle products: In addition to clothing, Urban Outfitters provides a wide range of home decor and lifestyle products. Their home collection features items such as bedding, furniture, lighting, and decor accessories, allowing customers to curate their living spaces with on-trend and unique designs.
Online and in-store shopping experience: Urban Outfitters offers the convenience of both online and brick-and-mortar shopping options. Their website features an intuitive user interface and provides an extensive selection of products, while their physical stores give customers the opportunity to personally explore and try on items.
Affordable pricing: Urban Outfitters aims to provide fashion-forward products at accessible price points. They regularly offer sales and discounts that make their merchandise more affordable and accessible to a wider customer base. Overall, Urban Outfitters stands out for its fashion-forward designs, inclusivity, sustainability initiatives, and diverse range of products. Whether you're looking for trendy clothing, unique home decor, or stylish accessories, Urban Outfitters offers a selection that appeals to a wide audience.
Nostalgia plays a significant role in Gen Z fashion, with a penchant for reviving iconic styles from past decades. From '90s grunge and '80s power dressing to '70s bohemian vibes, this generation embraces retro fashion elements and infuses them with a modern twist. Hats are important fashion accessories for our Gen Z, especially for daily uses and creativity, and that’s why we bring you this brand, Urban Outfitters, with qualified products and great missions.
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